How to Market Your Online Print Store
Web to print is helping printers streamline their business processes, reduce their operational costs, and offer personalized experiences to their customers. But competition in the virtual marketplace is tough. Keeping online clients engaged with your business is a challenge. So then how do you expand your online print store and business?
We, at OnPrintShop, have been sharing marketing tools and strategies with our clients to help them promote their online print business. We have 11+ years of experience in online marketing. Below are some of the tools and strategies you can use to promote your online print store.
We provide you a very handy set of tools you can use to improve search engine visibility of your print store. We give you a module dedicated to SEO. From here, you can add search engine friendly page titles for your print store.
A good tip would be to define page titles with keywords. So when customers search for print services using these keywords, your print store appears at higher rank.
Next, you can set SEO friendly metatags for your online print store. Create robot text files if you feel that web robots don’t need to index all the pages of your online print store.
You can generate a Google sitemap or Yahoo sitemap for your online print store using OnPrintShop’s SEO module. Google and Yahoo are the two most popular search engines. You can use this sitemap to organize your print store pages and the information contained therein. So the next time when the search engine crawlers crawl your online print store, they can easily read the pages and rank you higher.
SEO Friendly Content:
OnPrintShop gives you a very user-friendly content management system (CMS). Use this CMS to put up content that is most beneficial to your business. Publish content that is rich in keywords. Post interesting images and set appropriate Alt Text with keywords for the same. This way you will gain search engine visibility. Google will index not only your content but also the images.
You can further use CMS to set up promotional offers. Use the flash banner space available on the homepage of your print store to promote special offers. Here again, put up content with keywords and specific links for better promotion.
Local Language Support:
Speaking your regional market’s language is important for the success of your print store. OnPrintShop understands that and offers you multiple language support. Use the local language in your online print store and designer studio. This will help you connect with your target audience.
Personalized Pages for Corporates:
This is again a smart move that is possible with OnPrintShop. You can offer personalized pages to your corporate clients with authorized login and products, templates, and designs specific to them. This will help you market and position yourself as a high end print service provider for corporate segment.
Social Media Promotion:
You can make use of social networks to promote your business. You can publish posts and tweets on Facebook and Twitter and redirect interested customers to your print store.
You can make a Facebook or Twitter account for your business. You can invite your customers to follow you on this account. This would be a great way of business networking.
Build Strong Links:
Online print store gives you an opportunity to build online networks that are mutually beneficial. Find out which websites your potential customers are surfing. Build links with these websites so that you can take benefit of their traffic.
You can join online forums for print industry and contribute blog articles to industry relevant blogs. From here again, you can redirect traffic to your online print store.
Carrying out pay per click (PPC) campaigns is again a good way of optimizing your print store. You can place bids with Google on keywords. Google then gives you a dedicated space in search results for these keywords. You end up paying Google for every click that you receive from this space. Although a bit expensive, PPC can give you very good business for your online print store.
Online Business Directories:
Nowadays we have a lot of business directories online. Customers are using them to search for products and services. You can register your print store with these directories and invite visitors directly to your website.
OnPrintShop can easily integrate third party mass mailing address providers. You can use this integration to collect mailing addresses from these providers and carry out an email marketing campaign for your print store.
Hire SEO Consultants:
Optimizing online print store can be a full time job. If you do not have the time or the patience for it, you can hire SEO experts from us. Our SEO team already has the experience of optimizing several other online print stores. This way you can offload the job of print store optimization to us and focus more on order management and production.
With OnPrintShop, you have unlimited opportunities available to you. The better you optimize your online print store, the more opportunities you will be able to grab.