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For any web to print solution, the online designer tool holds the key to success. It’s the USP of a web to print business model. Your customers come to your online print store and design their products. If you can woo and charm them during their online designing experience, you win!
Precisely for this reason, the [...]

What looks more appealing, a print service that follows generic way of operating or a service that can be personalized for every single customer? Personalized print business without any doubt! Given the age old traditional processes, personalization of print business can seem a long lost cause. But now that’s not the case!

We do agree that [...]

How long do you operate your print business? 10 hours a day? 12 hours? 16 hours? And we bet you also have a weekly off! Now here’s the thing. Have you ever felt that these time constraints were limiting your growth? Have you ever wondered how much more your business could be if kept up [...]

I have a confession to make – I have never been a part of the Starbucks crowd. I daily ditch a good Starbucks shot in favor of a dark, at times incomprehensible, amber liquid of a small diner on my way to work. While they call it coffee, I am sure the Starbucks fans will [...]

The printing industry is poised at the threshold of dawn of a new era – web to print. The convergence of internet and consumer market has given rise to interesting business models for various industries. Print industry is no exception to this. Printers and designers are exploring web to print possibilities like never before. So [...]

Diversification – the word rings a bell, right? Everybody is talking about diversification and how it’s the key to growth. While some talk about diversifying a business in terms of products, others propose diversification at service level. And then there is diversification of operational market or customer base.

Let’s talk about customer diversification here. What does [...]

Cabinets brimming with registers, shelves stocked with files, archives overflowing with records – looks familiar? Of course it does! It’s the office of a traditional printer. Now what’s wrong with this scenario? That’s a lot of useful space taken up by storage adding to your cost. And add to it all that paperwork protruding out [...]

I just love attending print industry conferences! They bring you face to face with some real issues staring printers right in the eye. But what’s my personal favorite is the learning curve that accompanies such conferences. Every time I attend one, I discover a hidden trait of web to print. Let me mention here that [...]

The digital media has finally made inroads in the printing industry. Web to print systems that encompass the ability to submit, approve, and track print jobs through a web browser are becoming increasingly popular. InfoTrends predicts that this rising popularity and adoption of web to print systems in United States alone shall double from 15% [...]

Expansion – what does the term mean to you as a print service provider? Does it mean entering into new markets and generating fresh business leads? Well, if that’s what you think, then you are thinking about horizontal expansion. But there is also something called vertical expansion which means you expand within your industry by [...]